As brands grow. Whatever marketing specialists know about
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In this book Byron Sharpe is a director of Institute of marketing sciences of Эренберга-Басса at University of South Australia - brings scientific data over about that, why people buy. The justice of his conclusions was confirmed by ten year researches of behavior of the real customers. After reading of this book you will be able better to understand how to use marketing laws. you will begin to do prognoses and make decision, based on scientific data, but not conjectures.In Russian language published first.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/22164149/UA
Data sheet
- Name of the Author
- Sharpe Byron
- Language
- Ukrainian
- Age
- 12
- Release date
- 2010
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In this book Byron Sharpe is a director of Institute of marketing sciences of Эренберга-Басса at University of South Australia - brings scientific data over about that, why people...