This book - about front-rank technology of making decision. Today the specialist practically any information is accessible to. But yet Aristotle it is said that многознание does not teach to truth. How to be dug down to sense, how to operate in cases, if to information too much or small, and are not rules certain? The secrets of conceptual design open up in the book offered to the reader. you know, how professionally to meet difficult reality, what methods and instruments, will be required you for the acceptance of successful decisions. Considerable part of book is made by practical work. To miss to you will not be - assigned in a merry, playing form.A book is intended for the managers of middle and higher link, marketing specialists, analysts, leaders of all levels. She is useful it will be also to the toconsultants and business-trainers.