This text is a brief version of book "Strategy and thick smoker".If we will be ready переосмыслить the looks to strategy, then we will appear capable on achievements about that did not even dream.David МайстерThere is David Майстер in the USA - № 1 among experts on questions of management by firms rendering professional services. He sets the high standard of quality of work in the sphere, all other equal on him. Therefore not surprising, that every new research of this гуру is an event for world business-community.David Майстер entered in everyday life new expression is "strategy of thick smoker". Under her methods, that is called to help companies to bridge gap between an ultimate goal and those efforts that employees are ready to attach, are understood, to attain her. In fact not secret, that for many people and companies strategic planning it is so senseless action, how and decision to begin a new life from January, 1 : we know that is necessary to be done, but a result frequently appears zero. That it did not happen, David Майстер offered to the leaders переосмыслить the looks to strategy - to examine her as not aim, but as diet that needs to be observed steadily and constantly to all employees of company. In the new book Майстер tells in detail, how to pick up an optimal diet for a company.We remind that this text is a summary of book