If your client, threatening the break of relations, вынуждает you to give a next discount to him, and you are afraid to say no and lose him, then Jim Кэмпа has for you, more effective another way of conduct of negotiations : Simply say "NO".This short word is the most effective instrument in the arsenal of voice methodologies, allowing to stop sterile discussions, cast aside false suppositions and avoid unnecessary compromises. Reading this book, you will master the unique system of preparation, planning and conducts of negotiations. you know:● how to leave off to depend on the result of negotiations, that you can not control, and concentrated on what you can manage, - on own behavior|● what properly to talk at the bargaining table: how to conduct an opponent by means of the correctly put questions|● how to resist to the strong opponent, using pressure and manipulations.