This book for you, if you are a business-trainer, коуч, teacher, business-consultant, and before you next tasks stand:- do you want to be originally and effectively distinguished from ten, hundreds and before long thousands of alike business-trainers?- do you want to go out on a new level, break through the "glass ceiling" and start the new training through "new itself"?- you want to know Above all Пиар-секрет 90аших does not know About that competitors, but did that help market Leaders to occupy a standfast?- do you want to do the intelligent, counted PR- actions, that save Your money on an advertisement, participating in a TV-show, propaid articles in newspapers and covers of magazines not only, but also brings in a return?- do you want, that instead of торга for participating in Your training people paid a powerful lot of money, in spite of everything?- you can not take the liberty of to lay out are there tremendous amounts in PR, but understand that using PR- of technology is necessary?Then you simply must know the certain PR- laws and кейсы that will compel clients to think of you and Your training in the day and night, and then to come and buy Your foods and services.A book is recommended to the obligatory reading for next audiences:1) the Beginning business-trainers, that work less than year and want to know how to be untwisted in a prospect.2) Trainers a long ago working at the market (from 3 and higher) firmly occupying some niche. And also corporate business-trainers that want to leave in the "free swimming".3) Producers of business-trainers, leaders of producer centers.It is not "needed to search and fight for a place under a sun it is needed to be a sun, that fought for a place under you", - the modern Russian philosopher will say parting word. We will listen his advice and we will begin to light brighter!