Alexander Саяпин is a businessman with 15-years-old experience. In 2008 founded the network of agencies of the real estate "Planet the real Estate", "Саяпин Consulting", a business-incubator is "Formula of height". Candidate of economic sciences. Rating leader ТОП-250 of the Director generals in a nomination the "Successful management by a personnel". On own experience and taking into account the best кейсов of other businessmen examines all potential risks and threats at creation and development of business.An author on own experience and experience of great number of other Russian companies tells about what can be difficulty on the way of doing business and development of company, as correct with them to clash and what errors can be assumed, how to avoid them, overcome all crises of height of company and score a success.To the book the great number of unique лайфхаков is driven on creation, conduct and development of business, to motivation and to development of personnel, and also unique experience of author on introduction of foreign experience in the conditions of specific of the Russian market. Besides own кейсов of author, in a book also resulted great number of кейсов from the row of owners of business and leaders of companies.