Why do we need “checkmarks” on social networks? A “checkmark” means that the account has been verified and verified by the social network. This gives social users network understanding that the account, blog or community really belongs to the person or organization on whose behalf it is maintained. And it confirms the importance of the individual or brand. Thus, trust in the blog increases, conversion from reach to subscription increases, and in many social networks. networks, this also has a good effect on recommendation algorithms, and thus coverage increases. But how to get the coveted “ticks”? We'll talk about this in this mini-book.