Aaker on branding
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David Aaker is one of the largest figures in global branding. His book, the result of many years of successful practice, presents twenty simple, effective, accessible principles for achieving success. No abstract recommendations or advice, only specific tactics, schemes, concepts and techniques, the implementation of which results in the development, expansion and promotion of a strong, stable, competitive brand.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/968907/UA
Data sheet
- Name of the Author
- Дэвид Аакер
- Language
- Ukrainian
- Release date
- 2016
- Translator
- Елена Владимировна Тихомирова
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David Aaker is one of the largest figures in global branding. His book, the result of many years of successful practice, presents twenty simple, effective, a...