Captivate in 100 words. Where does a bestseller begin?
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Cast in 100 Words is a true gift for people who are obsessed with books and love words. This is a godsend for writers, bloggers, advertisers - all those who deal with texts. Louise Willder worked for twenty-five years as a copywriter at the British publishing house Penguin Books. During this time, according to her own calculations, she wrote about five thousand blurbs (advertising texts for book covers). In her sparkling research, she shares the secrets of their creation and tells how to express an idea in a few words, and most importantly, how to make sure that the reader, once looking at a book, does not want to let it go. She also investigates feuds between authors, identifies writing tricks, discusses novel titles, and teaches how to overcome the difficulties of reading classic literature.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/555901/UA
Data sheet
- Name of the Author
- Луиза Уиллдер
- Language
- Ukrainian
- Release date
- 2024
- Translator
- Наталья Николаевна Рудницкая
Reviews
Неймовірний путівник у світ слів!
Книга «Захопити за 100 слів» - це справжній скарб для всіх, хто любить читати та писати. Луїза Віллдер, з її багаторічним досвідом у копірайтингу, ділиться безцінними порадами, які допоможуть кожному зрозуміти, як створити вражаючий текст, що привертає увагу. Її іскрометний стиль та захоплюючі історії про письменницькі хитрощі роблять читання не лише корисним, а й приємним. Хоча переклад іноді має недоліки, це не зменшує цінності книги. Рекомендую всім, хто хоче вдосконалити свої навички у написанні та розумінні літератури!
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Cast in 100 Words is a true gift for people who are obsessed with books and love words. This is a godsend for writers, bloggers, advertisers - all those who ...