Cast in 100 Words is a true gift for people who are obsessed with books and love words. This is a godsend for writers, bloggers, advertisers - all those who deal with texts. Louise Willder worked for twenty-five years as a copywriter at the British publishing house Penguin Books. During this time, according to her own calculations, she wrote about five thousand blurbs (advertising texts for book covers). In her sparkling research, she shares the secrets of their creation and tells how to express an idea in a few words, and most importantly, how to make sure that the reader, once looking at a book, does not want to let it go. She also investigates feuds between authors, identifies writing tricks, discusses novel titles, and teaches how to overcome the difficulties of reading classic literature.