This is a reference book for every businessman and marketer who understands how much competent Internet marketing means for the success of a company. Its author, a practicing marketer, briefly, clearly and systematically tells how to get the most out of your website. Proper work on five key points - targeted actions, attraction, persuasion, retention and analytics - will take your online business to a whole new level. Everything about what a website should be like to turn visitors into buyers is under this cover. Vitaly Myshlyaev systematized here the material of the “iMarketing” seminar (he conducts it together with Igor Mann) and supplemented it with his own developments, “tricks” and techniques.