The buyer is on the hook. A Guide to Creating Habit-Forming Products
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The book talks about how, by improving your products, to make them indispensable. Drawing on years of research and extensive practical experience, Nir Eyal and Ryan Hoover describe the "hook" model: a four-step process that successful companies use to create consumer habits. After reading this book, you will master the basic principles behind many addictive things. which we use every day, which means you can create a new generation of products that can win the true love of consumers. Published in Russian for the first time.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/637305/UA
Data sheet
- Name of the Author
- Нир Эяль
Райан Хувер - Language
- Ukrainian
- Release date
- 2014
- Translator
- Сергей Александрович Филин
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The book talks about how, by improving your products, to make them indispensable. Drawing on years of research and extensive practical experience, Nir Eyal a...