Blockbuster Strategy
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Anita Elbers, a professor at Harvard Business School, reveals in her book the nature of competition in the entertainment industry: long-term success is achieved through the creation of blockbusters - very expensive and popular films, books, music. In this book, you'll learn why spreading your risk evenly doesn't pay off and how the blockbuster strategy helps companies in the world of show business and other sectors of the economy develop prosperous and sustainable businesses.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/177957/UA
Data sheet
- Name of the Author
- Анита Элберс
- Language
- Ukrainian
- Release date
- 2015
- Translator
- Юлия Е. Корнилович