PRACTICE for PR specialists and managers
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If you have picked up this book, then most likely you are a PR specialist who is tired of constant theory in textbooks, magazines, seminars and courses. Most likely, you lack practice, just as I lacked it at one time. This book is dedicated to anti-crisis communications and everything connected with this concept. It is about emergency and negative situations, which all PR specialists call with a capacious word - !!!oops and about how to deal with this capacious word.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/652556/UA
Data sheet
- Name of the Author
- Виктор Таничев
- Language
- Ukrainian
- Release date
- 2014