What did not kill the LEGO company, but made it stronger. Brick by brick
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Who among us doesn’t know what LEGO is? But few people know what changes they had to go through to achieve the status of the world's most popular toy company. Delve into the heart of LEGO, learn about the reasons that led to the crisis and the strategies that brought it to the top.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/618907/UA
Data sheet
- Name of the Author
- Билл Брин
Дэвид Робертсон - Language
- Ukrainian
- Release date
- 2014
- Translator
- Юрий И. Герасимчик
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Who among us doesn’t know what LEGO is? But few people know what changes they had to go through to achieve the status of the world's most popular toy company...