What did not kill the LEGO company, but made it stronger. Brick by brick
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Who among us doesn’t know what LEGO is? But few people know what changes they had to go through to achieve the status of the world's most popular toy company. Delve into the heart of LEGO, learn about the reasons that led to the crisis and the strategies that brought it to the top.
FL/618907/R
Data sheet
- Name of the Author
- Билл Брин
Дэвид Робертсон - Language
- Russian
- Translator
- Юрий И. Герасимчик
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Who among us doesn’t know what LEGO is? But few people know what changes they had to go through to achieve the status of the world's most popular toy company...