A modern active person is like a tightrope walker walking along a rope of glory stretched at a height. Any mistake in the public sphere - and your entire career flies into the abyss. And only a professional PR strategist, like an angel, protects this daredevil from the wrong words, inappropriate appearance and dangerous actions. The author of the book, Gayane Asadova, who has 17 years of experience in PR, marketing and sales, helps readers understand what makes up the publicity of a healthy person, why fame does not come on its own, how to achieve high influence and authority in your field, using the right PR tools. In the book you will find success stories and promotion secrets of famous personalities from different countries and fields of activity, such as Oprah Winfrey, Yuri Gagarin, the musical group Måneskin, Oscar Hartmann and Seda Kasparova. The author also shares practical tools and shows with examples what challenges a PR strategist faces every day.