Trader Joe's vs. Wal-mart
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Trader Joe's is one of the most successful supermarket chains in the world. By breaking all the traditional rules of retail, the company has become a niche player that is valued at $2.6 billion and rivals even giants like Wal-Mart. How does she do this? Trader Joe's has earned the highest level of customer loyalty by providing quality products at affordable prices - all in a small store footprint, limited product selection, and no sales. The author describes in detail the methods of company management, provides interviews with analysts and clients.
This book will be useful to owners and managers of retail chains who seek to create their own unique concept.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/135557/UA
Data sheet
- Name of the Author
- Лен Льюис
- Language
- Ukrainian
- Release date
- 2006
- Translator
- Дмитрий А. Куликов
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Trader Joe's is one of the most successful supermarket chains in the world. By breaking all the traditional rules of retail, the company has become a niche p...