A book "Art of start" is in the format of the 10-minute reading : reviews of the best books, only most important and useful.Guy Кавасаки is a founder and director of company "Garage Technology Ventures", engaging in the venture financing, and also proprietor of original news web-site "Truemors.com". Кавасаки is also known all over the world due to realization of seminars and lectures.In few words: by Fundamental principle of creation new business is there, foremost, aspiring to creation of sense. Begin with a small market segment, and if that you do, is of the use, other possibilities will not compel to wait itself.QUOTATION: the "Best reason for opening of own business - to undertake it something really meaningful, id est to think of such product or service, that will do the world better. So that your primary concern to decide, as you can exactly to perfect the world".