This book presents a new model for understanding the dynamic forces of human interaction—not only in business, but also in personal life, education, and even geopolitics. It is an ideal resource for managers, consultants and strategists. This book brings precision and power to understanding human value systems and 21st century leadership. It combines the concept of memes by British biologist Richard Dawkins and the approaches of Claire Graves' level of being theory to create a very precise toolkit for managing the deepest changes in people. "Spiral Dynamics" demonstrates how, by using the right tools at the base level, rather than at the symptom level, any smart, inquisitive person can begin to change their world.