Today, marketing has become a key element of any business. Marketing is based on the idea of creating a “strong” brand for your product. How to make your products not only noticeable on the market, but also cause constant excitement? Nothing is perfect in this world. And creating a product with absolute quality and an attractive price is almost impossible. Only “strong and influential” brands can help organize effective sales. Among the authors of this book, no matter the name, there is an entire era. At the same time, each represents those aspects of marketing in which they achieved the greatest heights. Such legendary marketing gurus as Philip Kotler, Jack Trout, David Aaker, Peter Drucker, Sergio Ziemen, Seth Godin and others will share their tactical secrets on how to bring your product closer to the Ideal in the eyes of the buyer. Accurate differentiation of goods and services, voluntary marketing, calibrated segmentation of the consumer market, creation of attractive, ethically and aesthetically sound brands, winning consumer loyalty through psychological marketing - all this and much more outlined in this book will save you from mistakes and help you raise your business to heights unattainable for competitors! Translation: V. Egorov