Without hesitation. The Hidden Forces That Make Us Buy
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About us and what drives our unconscious choices. As a rule, we make a purchase decision at the level of sensations, sometimes in a matter of seconds, and then logically adjust the rationale to the decision made. Often we buy even expensive things, guided by emotions, and not by sober calculation. By answering many unexpected questions, the book helps you understand how marketing masters skillfully manage our choices.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/738627/UA
Data sheet
- Name of the Author
- Гарри Беквит
- Language
- Ukrainian
- Release date
- 2017
- Translator
- Мария Николаевна Десятова
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About us and what drives our unconscious choices. As a rule, we make a purchase decision at the level of sensations, sometimes in a matter of seconds, and th...