Monetization of innovations. How successful companies create a product around price

Monetization of innovations. How successful companies create a product around price

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FL/898307/UA
Ukrainian
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Innovation is the most important factor for growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult task. The authors, partners of the world-famous consulting company Simon-Kucher & Partners Strategy & Marketing Consultants, know what they are talking about. Georg Tacke is its CEO and Madhavan Ramanujam is a partner in San Francisco. Simon-Kucher & Partners is a global consulting firm with 900 professionals in 33 offices around the world. Her areas of expertise include strategy, marketing, pricing and sales. Founded in 1985, the company has 30 years of experience and is considered the world's leading pricing consultant. If you are a CEO, or part of an executive management team, or part of a team responsible for innovation and new product development, this book is for you. Using special techniques, you can make monetization of innovation part of your company's DNA. Examples show how some of the world's best innovative companies, such as LinkedIn, UBER, Porsche, Optimizely, Dräger, Swarovski and large pharmaceutical companies, use the principles described in this book. Monetizing Innovation presents a practical approach that can be adapted for any organization, in any industry.



The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/898307/UA

Data sheet

Name of the Author
Георг Таке
Мадхаван Рамануджам
Language
Ukrainian
Release date
2017
Translator
Мария Шалвовна Чомахидзе-Доронина

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01/20/2022

Незамінний посібник для сучасних бізнесменів!

Книга "Монетизація інновацій" є справжнім відкриттям для всіх, хто прагне зрозуміти, як правильно впроваджувати інновації в бізнес-процеси та ефективно їх монетизувати. Автори, які мають величезний досвід у консалтингу, надають читачеві цінні інсайти та практичні поради, які можуть бути застосовані в будь-якій галузі. Особливо вражають приклади успішних компаній, таких як LinkedIn та UBER, які демонструють, як інновації можуть стати основою для зростання та прибутковості. Книга написана зрозумілою мовою, що робить її доступною навіть для тих, хто не має глибоких знань у сфері бізнесу. Хоча деякі фрази можуть бути не зовсім коректно перекладені, загальне враження від книги залишається позитивним. Рекомендую цю книгу всім, хто хоче вивести свій бізнес на новий рівень!

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Monetization of innovations. How successful companies create a product around price

Innovation is the most important factor for growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult ...

Write your review

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