Innovation is the most important factor for growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult task. The authors, partners of the world-famous consulting company Simon-Kucher & Partners Strategy & Marketing Consultants, know what they are talking about. Georg Tacke is its CEO and Madhavan Ramanujam is a partner in San Francisco. Simon-Kucher & Partners is a global consulting firm with 900 professionals in 33 offices around the world. Her areas of expertise include strategy, marketing, pricing and sales. Founded in 1985, the company has 30 years of experience and is considered the world's leading pricing consultant. If you are a CEO, or part of an executive management team, or part of a team responsible for innovation and new product development, this book is for you. Using special techniques, you can make monetization of innovation part of your company's DNA. Examples show how some of the world's best innovative companies, such as LinkedIn, UBER, Porsche, Optimizely, Dräger, Swarovski and large pharmaceutical companies, use the principles described in this book. Monetizing Innovation presents a practical approach that can be adapted for any organization, in any industry.