How to influence people with words from a distance? How to convey the essence of the message and your emotions without distortion? How to achieve the desired reaction? How to refuse without offending, justify yourself without angering, demand or ask - and get what you want? Business writing coach Sasha Karepina answers all these questions. The rules and techniques of persuasive business writing and the technique of creating workable texts are illustrated with examples not only from business, but also from history and literature. It is impossible not to remember them. The book will be of great help to everyone who at least sometimes draws up commercial proposals, corresponds with clients and partners, writes a resume, fills a corporate website with information, prepares press releases, reports in writing on the work done and simply communicates in the epistolary genre.