This book is based on a live presentation given by marketer Donna Woodwell at the 2012 astrology conference in New Orleans, USA. Translation into Russian was made with the permission of the author. The book presents fundamental methods for promoting the astrological business. Aspiring professional astrologers can use this step-by-step practical guide to make money in the field of astrology. It covers the commercial aspects of small business and social marketing, and examines the importance of creating and distributing quality content. The author shares his personal experience of hiring employees and interacting with useful online services, the principles of blogging, forming a database of potential clients and analytically assessing one’s performance indicators.