Research on a new поведенческой economy brought the Nobel prize to Richard Талеру. This book переосмысливает everything, that you know about human behavior, and helps to extract a maximum of benefit from it. An author presents enthralling research of emotions that manage a customer, and complications with that he clashes during a decision-making about a purchase. you will learn to guess behavior of workers and clients, it is correct to plan resources and create those foods and suggestions that will get in an apple and will cause agiotage.