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New поведенческая economy. Why people break rule traditional economy and how thereon to begin to work
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Author of book a professor from Chicago Richard Талер, one of advisers of president of the USA Barack Obama, studied emotions that manage a customer, and complications, with that he clashes during a decision-making about a purchase, choice of mortgage or pension fund, thoroughly. In the new book Thaler divided by research results and continues already once started talking by him about psychology of influence.
For Apple devices, a computer with iTunes installed is required to play the file correctly.
BK/27624155/R
Data sheet
- Name of the Author
- Талер Ричард
- Language
- Russian
- Age
- 12
- Series
- Top Economics Awards
- Release date
- 2015
Reviews
Grade
Олександр
01/25/2022
01/25/2022
Нова поведінкова економіка - це книга, яка перевертає уявлення п
Річард Талер, відомий професор з Чикаго та радник президента США, пропонує читачам захоплюючу подорож у світ поведінкової економіки. Автор детально розглядає емоції та психологічні аспекти, які впливають на наші фінансові рішення, пояснюючи, чому люди порушують правила традиційної економіки. Через приклади з реального життя та результати досліджень, Талер допомагає розібратися у складнощах, з якими ми стикаємося при ухваленні фінансових рішень. Ця книга є важливим кроком у розумінні та використанні психології впливу у сфері економіки. Рекомендую її як фахівцям у галузі фінансів, так і всім, хто цікавиться психологією та економікою!
2 books by the same author:
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Author of book a professor from Chicago Richard Талер, one of advisers of president of the USA Barack Obama, studied emotions that manage a customer thoroughly, and сло...