The issues of creating mass types of tourism products are considered. Unified principles and specific requirements have been identified, the implementation of which helps the tour operator create a tourism product that is beneficial for itself and attractive to a fairly large group of consumers. A methodology for choosing a type of tourism product that is promising for a tour operator and a technology for its design and formation are proposed. The proposed method is based on many years of experience of one of the authors as the head of a travel agency. The material in the book is illustrated with examples and calculations, test questions and practical tasks. Intended for students studying tourism at universities, teachers and employees of travel agencies.