The author provides interesting, often unique information about Apple's organizational structure, the secrecy regime, the company's strategy and tactics, the personality and leadership style of its founder, Steve Jobs. Tells how “apple” masterpieces are born. Examines how a small firm that neglected traditional management methods managed to become a technology giant while maintaining the spirit of a start-up. He discusses what the future holds for Apple without Steve Jobs. The book is addressed to Apple fans, businessmen, and everyone who dreams of finding their “formula for success.”