Something amazing in your pocket - a quick and easy way to call a taxi that will take you anywhere. In your hands is something equally astonishing—the never-before-told story of Uber's meteoric rise and the larger-than-life ambitions of its founder, Travis Kalanick. Uber and Kalanick are both admired and envied by their competitors. They challenged the industry, sparked debate about driver exploitation issues, and forever ingrained in the minds of consumers the fact that you need to familiarize yourself with the identity of the driver before driving. But that is not all. It was Uber that introduced the global concept of “uberization” into all areas of business, meaning the introduction of computer technology into transactions between buyers and service providers. And today “Uberization” is not only about taxis. Giants such as Airbnb and Alibaba Group use “Uberization” in their daily work. This book is an inside look at Uber's global empire, its past, present and future.