Consumer Loyalty: Repeat Purchase Mechanisms
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Loyal buyer - who is he and how to make other potential buyers “loyal”? The author of this book is based on the belief that only specific behavior and amounts spent repeatedly on the same product or in the same place can be considered as a measurable and controllable parameter of consumer behavior. Interest only in direct behavior and almost complete ignorance of “potential” customers - the author considers this approach to be the most effective.
The book describes the mechanism of initial and repeat purchases, provides methods for assessing factors influencing buyer awareness of price and his motivation. The author also examines in detail ways to form sustainable consumer preferences.
First of all, the book will be useful to sales department specialists and will help them take their work to a new level.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/206339/UA
Data sheet
- Name of the Author
- Михаил Дымшиц Наумович
- Language
- Ukrainian
- Release date
- 2007
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Loyal buyer - who is he and how to make other potential buyers “loyal”? The author of this book is based on the belief that only specific behavior and amount...