Only Dan Kennedy could dare to write such a guide to ruthless management - without any exaggeration and highly scientific theories, only ironclad recipes tested in practice. Now that you have this book, it's amazing how you ever got by without it. It empowers you to take back control of your business, set the rules, put profit first, and get real results from those who works for you. Anyone who arms himself with the principles of the famous business guru and consistently applies them in business - and in life! – the methods and techniques described on these pages will very soon see changes for the better. 3rd edition.