How to open a coffee shop and succeed? From the book you will learn how to work out the basic concept of the coffee business, choose the location of the future establishment taking into account all the parameters, take into account the possibilities of the premises as effectively as possible, organize and carry out design and construction work, plan and implement operational processes coffee shops, develop a menu, select staff, and implement a customer loyalty program. The publication contains real and successfully working procedures and techniques based on the author’s rich practical experience. The book is intended for those who plan to open a coffee shop, and will also be useful to owners and managers of coffee establishments.