Retail Marketing: Practices and Research
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A book about the process of making consumer decisions directly in the store. About why traditional marketing does not work at retail points of sale and how to turn practical experiments in stores into a sound theory for study in universities.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/335947/UA
Data sheet
- Name of the Author
- Йенс Нордфальт
- Language
- Ukrainian
- Release date
- 2015
- Translator
- Ирина Вадимовна Евстигнеева
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A book about the process of making consumer decisions directly in the store. About why traditional marketing does not work at retail points of sale and how t...