Retail Marketing: Practices and Research
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A book about the process of making consumer decisions directly in the store. About why traditional marketing does not work at retail points of sale and how to turn practical experiments in stores into a sound theory for study in universities.
FL/335947/R
Data sheet
- Name of the Author
- Йенс Нордфальт
- Language
- Russian
- Translator
- Ирина Вадимовна Евстигнеева
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A book about the process of making consumer decisions directly in the store. About why traditional marketing does not work at retail points of sale and how t...