It is a book on motivation. About that, what actually explains people to the prominent results. Maybe, you thought: well certainly is money. Much money. Eventually, people in fact work for the sake of money, and "do a practical worker And and I will give to you" became how hardly not the management classics. It surprisingly to hear that it in a root unright! In the provocative best seller Daniel Пинк proves convincingly, that in an informative epoch the behavioristic system of motivation, based only on a fee for the achievement of result, became not simply unavailing, but also in a number of cases straight harms to both the employees and firm. But how then to explain a personnel to arrive at aims and win competitors? It is needed to do an accent on the natural aspiring of everybody to perfection, mastery and independence and to hire those people at that internal motivation is strong only. It not so difficult, as can appear, and in a book you will find the simple and clear instruments of construction of the new system of motivation.

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