A classic work on competitiveness analysis. How to achieve a competitive advantage in today's market? In the author’s opinion, the company does not get it by chance, but as a result of painstaking work and coordination in all possible activities to create a product. Using examples of specific companies, the book shows how to develop strategies for obtaining key competitive advantages - cost minimization and product differentiation. and also apply them effectively in practice. The author encourages company leaders to pay special attention to activities in related industries, proving that only in this way can they maintain advantages for a long time. The book is addressed to company leaders, practicing managers, researchers, teachers and students of management universities and specialties.