Competitive strategy. Methodology for analyzing industries and competitors
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A book about the analysis of the competitive structure of an industry, which is based on five basic market forces: intra-industry competition, the threat from potential competitors, the availability of substitute products, the bargaining power of suppliers and consumers. The book presents a comprehensive system of analytical methods that help a company analyze the industry as a whole and make a forecast of its development, understand all competitors in the industry and their position, and also transform this analysis into the competitive strategy of a particular business.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/271603/UA
Data sheet
- Name of the Author
- Майкл Портер
- Language
- Ukrainian
- Release date
- 2016
- Translator
- Игорь Георгиевич Минервин
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A book about the analysis of the competitive structure of an industry, which is based on five basic market forces: intra-industry competition, the threat fro...