The art of persuasion, or How to get what you want
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The ability to influence the opinions of other people is the key to success in any business. But not everyone has this skill. Dave Lakhani argues that the ability to be persuasive depends on how well the persuasion process is structured; it proves that the outcome of this process can be predicted, and errors can be analyzed and corrected. The author of the book offers the reader a set of persuasion techniques and explains in detail how they should be used. The book is addressed primarily to professionals working in sales, marketing and advertising, but will also be of interest to those who want to learn how to be more persuasive when communicating with colleagues and friends .
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/861871/UA
Data sheet
- Name of the Author
- Дейв Лахани
- Language
- Ukrainian
- Release date
- 2007
- Translator
- В. В. Лавриненко
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The ability to influence the opinions of other people is the key to success in any business. But not everyone has this skill. Dave Lakhani argues that the ab...