Often, organizations spend a large amount of time and resources collecting and interpreting data, much of which does not affect the company's performance. This book shows how, from the mass of parameters that describe your business, select several vital indicators and build a balanced a system that allows you to effectively measure and optimize your organization's performance. When assessing performance, it is important to consider the past, present and future of the business and based on the needs of the company's customers, shareholders and employees. Measuring everything can cause no less damage than not measuring anything at all. The key to success is the identification of a small number of fundamentally important indicators. The book is aimed at managers, entrepreneurs, as well as students and teachers of economic universities.