A sales funnel is a marketing model that describes a customer's journey from first getting attention to purchasing a product or service. Building a highly converting sales funnel to fit your business needs is a key challenge for the marketing department in any company, small or large.

Best-selling author and creator of the StoryBrand method Donald Miller and colleague J.J. Peterson have developed a unique how-to guide to create effective sales funnels. They tell you what to do and in what sequence, what tools are best used at different stages of the funnel, so that customers remember your offer on the fly and turn into loyal fans of your brand.

Adhering to the recommendations of the authors and using the templates provided and algorithms, you will learn how to create and adapt sales funnels for different target groups and products - and you will be able to take your company to the next level.

This book contains tables, graphs and illustrations in the form of a PDF file that you can download on the audiobook page on the website after purchasing it.

For Apple devices, a computer with iTunes installed is required to play the file correctly.