How it's done: producing in the creative industries
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The profession of producer is becoming more widespread, but there is little applied literature on media production and producing. This book contains lectures by practitioners, theoretical articles, and materials from courses taught in the master’s program at the Faculty of Communications, Media and Design of the National Research University Higher School of Economics. You will learn what spectacular “attractions” and “transmedia” are, how audience behavior is changing in the digital era and why television is not just a business.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/937022/UA
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- Name of the Author
- Collective of authors
- Language
- Ukrainian
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The profession of producer is becoming more widespread, but there is little applied literature on media production and producing. This book contains lectures...