In this book, Sergey Razuvaev and Olga Donskaya, marketing and sales specialists in development, share their successful experience in selling more than a million square meters. Construction as a marketing tool, naming, sales attributes, promotion channels - these and many other issues are discussed on the pages of this book. The authors offer precise instructions and cases that will help you sell up to the last square meter. The book is intended for marketers and managers of development companies.