The Tipping Point has become an international bestseller and has been published in 12 countries. It makes you look at the world from a completely different perspective and learn something fundamentally new about familiar things. It does not contain moralization and ordinary truths, but there are intelligible explanations of the phenomena characteristic of today's life.How does fashion arise? Why does crime rise and fall? How do books by unknown authors become bestsellers? How does smoking addiction spread among teenagers? To understand how the phenomenon of the crowd and many other mass phenomena characteristic of today's life arise, one must consider them as epidemics. Ideas, goods, information, and behaviors spread just like viruses. A little effort in the right place is enough to create a global trend. The author seeks to answer two main questions: why do some ideas, behaviors, or products cause epidemics while others do not, and what can we do to create and manage beneficial epidemics at will?© Alpina Digital, AB Publishing, 2016.

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