Policemen in a bustle did not understand and gunned unarmed down. Specialists for a year researches not able to set counterfeitness of statue, and one researcher understood it instantaneous. On the post of president of the USA in 1921 Уоррен of Гардинг was select is a mediocre and unlucky politician, but he so pleased to the electors. Why did these rock errors happen? Was it possible to avoid them? When it is needed to trust the first impression, and when is it required to think? In the enthralling book Malcolm Гладуэлл analyses the process of making decision. On rich material from an area an art, science, design, medicine, politics and business he exposes conformities to law of unconscious decisions and analyses factors distorting this process. A book will be interesting to all specialists, success of activity of that depends on ability to accept important decisions (sometimes in terms sharp deficit of time), and also to the wide circle of the readers, interested in the last achievements of psychology.

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