The textbook "Marketing" offered to the reader was prepared at the Department of Marketing of the Faculty of Economics of Moscow State University named after M. V. Lomonosov in accordance with modern state educational standards. The textbook is intended for students studying marketing in Russian and foreign universities. The textbook focuses on modern approaches to marketing activities, since entrepreneurial practice in Russia and abroad is rapidly updated, improved and replenished with a modern arsenal of marketing tools as the competitive environment develops in Russian and foreign markets. Possession of modern strategies and methods, the ability to choose the best market policy for each market situation becomes an objective necessity for any organization and business structure. This edition reflects the current concepts, directions and latest tools of marketing activities.The textbook is intended for students of higher educational institutions, teachers, undergraduates, graduate students, employees of business structures, scientific and government institutions.