Brand wars
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How to win a war—an irreconcilable war of brands? How to make a brand invincible? How to avoid mistakes in the branding process? After all, even the most famous companies make these mistakes. What needs to be done for your company to succeed? These and many other related questions will be answered in a book written by one of the world's best marketing specialists, David D'Alessandro. Guided by his wealth of experience, the author offers several rules for creating a truly invincible brand.
The publication will be of interest not only to marketing specialists, businessmen, students and graduate students studying economics, but to a wide range of readers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/270279/UA
Data sheet
- Name of the Author
- Дэвид Д'Алессандро
- Language
- Ukrainian
- Release date
- 2002
- Translator
- Сергей Жильцов
Юрий Н. Каптуревский
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How to win a war—an irreconcilable war of brands? How to make a brand invincible? How to avoid mistakes in the branding process? After all, even the most fam...