You are an excellent specialist, but for some reason clients don’t line up for you in a long line? Most likely, they simply don’t know what heights your skill level has reached. Today, in order to succeed, it is no longer enough to be an expert in any field; you need to be a well-known expert, a brand person. This book explores the reasons for the success of the most sought-after and highly paid professionals, each of whom has become a leader in their field through the promotion of their personal brand. You will receive a lot of specific recommendations and learn how to make your name heard by everyone.