The Velvet Revolution in Advertising
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Today, consumers are bombarded with a powerful stream of advertising information. Choosing between “good” and “best” is almost impossible. This is probably why all advertisers in the world unanimously note the decline in the effectiveness of traditional advertising approaches.
One of the leading experts in the advertising business, Sergio Zimen, offers his revolutionary view of how companies should build their advertising policy in the 21st century.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/228393/UA
Data sheet
- Name of the Author
- Армин Бротт
Сержио Зимен - Language
- Ukrainian
- Translator
- Марина Котельникова
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Today, consumers are bombarded with a powerful stream of advertising information. Choosing between “good” and “best” is almost impossible. This is probably w...